Many websites exist to indicate whether companies, brands or nations are sustainable and to what degree. Each of these measurement tools use their own methodology and vary in their comprehensiveness. Examples of measurement tools that consumers and customers may turn to include:
Dow Jones Sustainability Index
National Geographic Greendex
World Business Council for Sustainable Development
In 2009, AMI surveyed its members about the programs that they provide in the indiscrete areas of sustainability. These data help all members of the industry benchmark themselves against industry data. The goal -- continuous improvement.